You want to sign up for that free whitepaper on the Internet, but you don’t want your email address to end up on a dozen more mailing lists — what do you do?

Use a temporary email address. Mark Gibbs has a great article about them at NetworkWorld.com.

Of course, there are drawbacks. If everyone starts using these, the companies giving out free stuff will have to find another revenue model. Mark says he’s going to talk about the consequences in a future issue of his newsletter.